Business Literacy

  • The mission of our blog, Driving Your Company's Value, is to assist our readers in understanding what drives a company's value and to master the business literacy (knowledge) required to take advantage of those drivers of value.

Our Sponsor

  • Our sponsor is the SBV Network (www.strategicbenchmarking.com) a virtual community of consultants who come along side of companies to assist them with utilizing the Strategic Benchmarking for Value (SBV) framework to increase the company's value.

    SBV is a flexible framework for managing a business. It is centered on the specific aspects of a company that creates value for that company. Utilizing the SBV framework enables management to more readily focus their efforts and skills on what really creates value - the company's critical success factors.

    Utilizing the SBV framework enables management to more readily focus their efforts and skills on what really creates value - the company's critical success factors.

Authors

  • Bill Quackenbush
  • Jeri Denniston
  • Jim Rigby
  • Robert Allen
  • Timothy L. Rhine

Hosts

  • Bill Quackenbush, MBA, ASA, CBA:
    A former bank president and college department of business & economics chair, Bill is a credentialed and practicing business appraiser, located in New York.

    Below, Bill visits the Great Wall, outside Beijing, China, when he recently visited to teach business valuation to members of the Chinese Appraisal Society.

  • Jim Rigby, ASA, ABV, CPA:
    Jim cofounded our blog and founded the SBV Network. Based in Los Angeles, Jim passed away in early 2009. He had been a full time business consultant and business appraiser with the Financial Valuation Group. He had industry, pubic accounting, college faculty and consulting experience. He was bi-lingual and has worked in and lived in Latin America for over 35 years.

Marketing Strategies

March 09, 2008

Value Based Management.net

One of my favorite websites is Value Based Management.net  where I go to find out about business terms and theories.  In its, About Us section,  the Website says: 

"We provide learning materials explaining management methods, models and theories on strategy, performance, finance, valuation, change, corporate governance, communication, marketing, leadership and responsibility…"

Check it out and you will become a regular user too.  http://www.valuebasedmanagement.net

Posted by James Rigby on March 09, 2008 in Administration, Competitive Environment, Economic Environment, Finance, Financial Analysis, Industry Environment, Leadership, Marketing Strategies | | Comments (0) | TrackBack (0)

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January 17, 2008

The New Influencers

I was given a copy of Paul Gillin's book The New Influencers: A Marketer's Guide to the New Social Media for Christmas, which I quickly read when I saw Geoffrey Moore (author of Crossing the Chasm) wrote the foreword.  The book made me think about our marketing efforts and that we needed to start a blog (this blog) related to our passion for making business literacy (knowledge) available to the average business owner/manager.

The New Influencers is the first book I found that really integrates social media within the context of a total marketing program.  If you have been curious about social media, thinking about starting a blog, getting started with Facebook or building a business contact network with Linked In, this book is for you.

Learn more about The New Influencers on Gillin's website www.newinfluencers.com

PS: Paul's new book The Secrets of Social Media Marketing is coming out in September 2008.

Posted by James Rigby on January 17, 2008 in Marketing, Marketing Strategies | | Comments (0) | TrackBack (0)

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